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Dr. Sinkula Has Article Accepted by Journal of Small Business Management

2/5/2008
Dr. James Sinkula, Professor of Business Administration, had an article accepted for publication by the Journal of Small Business Management titled "The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Business."

The article, co-authored with Dr. William Baker of San Diego State University, examines two cultural factors present in companies.  The first is the firm's Market Orientation, which reflects the degree to which strategic market planning is driven by customer and competitor intelligence.  The second is the firm's Entrepreneurial Orientation, which reflects the degree to which firms' growth objectives are driven by the identification and exploitation of untapped market opportunities.  The paper finds that both factors are drivers of profitability, one of which is direct and the other mediated.