Dr. James M. Sinkula, John L. Beckley Chair and Professor of Marketing in the School of Business Administration, has had a manuscript accepted for publication in The Journal of Product and Innovation Management.  The article, entitled "Does Market Orientation Facilitate Balanced Innovation Programs?  An Organizational Learning Perspective," is co-authored with William E. Baker.  The study examines the effects of the firm's market orientation and learning style on new product innovation and organizational performance.