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Dr. Sinkula Publication in The Journal of the Academy of Marketing Science

Dr. James M. Sinkula, Professor and John L. Beckley Chair, has had a manuscript accepted for publication.

The article, entitled, "Environmental Marketing Strategy and Firm Performance:  Effects on New Product Performance and Market Share" is co-authored with William E. Baker.  The paper, which will be published by The Journal of the Academy of Marketing Science, examines the effects of the firm’s environmental marketing strategies on new product innovation and organizational performance.