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Dr. Sinkula has Manuscript Accepted for Publication

Dr. James M. Sinkula, Professor and John L. Beckley Chair, has had a manuscript accepted for publication.

The article, entitled, "Market Orientation and the New Product Paradox" is co-authored with William E. Baker.  The paper, which will be published by The Journal of Product and Innovation Management, examines the effects of the firm’s market orientation and learning style on new product innovation and organizational performance.