SYLLABUS		FALL, 2009
BSAD 150B	Marketing Management
INSTRUCTOR(s): Thomas Noordewier - PROFESSOR INFO PHONE: 656-0496 OFFICE: 204 Kalkin OFFICE HOURS: By appointment or by Appointment E-MAIL: Noordewier@bsad.uvm.edu		COURSE INFO: MEETS: MW 2:00-3:15 LOCATION: 110 Kalkin

Pre-requisites:

Prereq: STAT 141 or 111, ECON 11, 12; BSAD, CSIS, EMGT majors or BSAD minors only; Minimum Junior standing; Course specific fee of $20.00; No credit for CDAE 168 after comp of BSAD 150; Degree students only; CE students should register for BSAD 150 Z2.

Goals & Objectives:

Marketing Management is the introductory marketing course in the School of Business Administration. The purpose of the course is to introduce the student to marketing management principles and lay the foundation for competent marketing decision-making in the realms of product, pricing, promotion and distribution, in both the business-to-business and consumer marketing realms.

The course will equip the student with the conceptual and analytical tools needed to identify and explore new market opportunities (e.g., market segments, distribution channel options, alternative positioning possibilities, etc.), as well as measure and assess the effectiveness of existing marketing programs. Throughout, emphasis is placed on the need to systematically gather and analyze information for purposes of making informed marketing decisions. The course is analytical in nature, and entails use of mathematical and/or statistical models as appropriate. However, the focus is on practical interpretation and business application rather than mathematics per se.

Books & Materials

1. Harvard Business cases. Each Harvard case is indicated by "HB case" on the accompanying detailed syllabus. These cases will be available for purchase through the Harvard Business Online website. (They are not available for purchase through the bookstore). To purchase the cases, students will need to access the Harvard website using the following link:

http://cb.hbsp.harvard.edu/cb/access/4467065

The cases will appear under the title "Marketing Management BSAD 150: Fall 2009"

Note: Other titles on the Harvard website are from previous semesters or different courses, and should be ignored.

2. Cases by Roger Kerin. Each of these cases is indicated by "Kerin case" on the accompanying detailed syllabus. These cases will be made available for purchase by the instructor on the first day of class. They are not available for purchase at the bookstore.

3. Electronic reserve readings (each indicated by "Reading" in the detailed syllabus). These readings will be placed in the BSAD 150 course "public folder" for access by students.

Grading:

Grading Comments:

Grades will be assigned based upon: (a) two mid-term exams (in-class), (b) cumulative final exam, (c) team value assessment project (i.e., report write-up and oral presentation), and (d) individual participation (i.e., in-class discussion of cases/readings and (any) quizzes).

Attendance Policy:

Students are expected to attend all scheduled classes. Mid-term exams and any quizzes will be administered during class. There are no make-up mid-term exams or quizzes or assignments.

No food, drinks, phones, or headsets in the classroom

Students should arrive on time and remain in class until the class period ends. For example, students should not disrupt class by leaving and reentering during class. These behaviors are disruptive to your classmates and the instructor.

All students are expected to abide by the provisions of the Academic Honesty Policy, and adhere to the Classroom Protocol.

Additional Comments:

The instructor may modify the assignments throughout the semester (e.g., adding readings). Please listen to in-class announcements about syllabus changes.

Academic Honesty

The principal objective of the policy on academic honesty is to promote an intellectual climate and support the academic integrity of the University of Vermont. Academic dishonesty or an offense against academic honesty includes acts that may subvert or compromise the integrity of the educational process. Such acts are serious offenses that insult the integrity of the entire academic community.

Offenses against academic honesty are any acts that would have the effect of unfairly promoting or enhancing one's academic standing within the entire community of learners which includes, but is not limited to, the faculty and students of the University of Vermont. Academic dishonesty includes knowingly permitting or assisting any person in the committing of an act of academic dishonesty.

The policy distinguishes between minor and major offenses. Offenses purely technical in nature or in which the instructor does not perceive intent to achieve advantage are deemed minor and handled by the instructor. Major offenses are those in which intent to achieve academic advantages is perceived. A full statement of the policy can be found in the Cat's Tale. Each student is responsible for knowing and observing this policy.

Classroom Code of Conduct

Faculty and students will at all times conduct themselves in a manner that serves to maintain, promote, and enhance the high quality academic environment befitting the University of Vermont. To this end, it is expected that all members of the learning community will adhere to the following guidelines:

1. Faculty and students will attend all regularly scheduled classes, except for those occasions warranting an excused absence under the policy detailed in the catalogue (e.g., religious, athletic, medical).
2. Students and faculty will arrive prepared for class and on time, and they will remain in class until the class is dismissed.
3. Faculty and students will treat all members of the learning community with respect. Toward this end, they will promote academic discourse and the free exchange of ideas by listening with civil attention to the comments made by all individuals.
4. Students and faculty will maintain an appropriate academic climate by refraining from all actions which disrupt the learning environment (e.g., making noise, ostentatiously not paying attention, and leaving and reentering the classroom inappropriately).
5. Food and drink are not allowed in classrooms.

Instructors will inform students of any special/additional expectations.