Pre-requisites:

Prereq: STAT 141 or 111, ECON 11, 12; specific fee of $20; CE students only and instructor permission, Degree students should register for BSAD 150 A.

Goals & Objectives:

Marketing management is the introductory marketing course in the School of Business Administration. The objective of this course is to equip you with the basic tools of marketing to analyze real-world business phenomena. It is hoped that, as a result of successfully completing the requirements of this course you will (1) have a sound understanding of basic marketing concepts, (2) understand the activities undertaken by marketers in the business world, and (3) critically analyze and evaluate key marketing decision-making situations.

Course Content:

The course covers topics including strategic market planning, marketing research, consumer behavior, business-to-business marketing, market segmentation, marketing mix decisions (product, promotion, pricing, and distribution), global marketing and marketing ethics.

Books & Materials

Text: Marketing, 9th edition by Roger A. Kerin, Steven W. Hartley, and William Rudelius, 2008, McGraw-Hill.

News press and other readings (to be distributed)

PowerPoint Slides: Public folder/All Public Folders/150acourse

Grading:

Grading Comments:

Grading scale:

A 90% and above

B 80 89%

C 70 79%

D 60 69%

F less than 60%

Please note: +/- grading system will be used at the end of semester to assign grades

Exam Comments:

Exams

Each of the three exams will cover lecture notes, textbook chapters, and other class materials (i.e. cases and outside readings). Each exam accounts for 100 points or 20% of the overall grade. The exams will consist of multiple choice, short-answer, and essay questions. All exams are closed book and closed notes. The final exam is cumulative.

Make-up exams will only be granted for the following reasons: (1) medical reasons that are accompanied by the proper documentation, (2) university-approved commitments (e.g. athletic obligations), (3) conflicting exam schedules (e.g. three exams within twenty four hours), (4) career development (an interview for a job or an internship position), and (5) compassionate grounds (e.g. a death in the family). Requests for make-up exams should be made in writing prior to the due date. Medical certificates or other evidence must be attached and must contain information that justifies the reasons.

Make-up exams will not be granted because of work or other commitments. Failure to take an exam at the scheduled time without a documented and approved reason will result in zero points for the exam.

Attendance Policy:

Class participation accounts for 50 points or 10% of the overall grade. Class participation is composed of attendance and active involvement in class discussions. Attendance is taken in each class and 80% attendance (total five absences) is considered full attendance. Students who receive full attendance, participate in in-class exercises, and refrain from disruptive behaviors will receive 35 points or 7% of the overall grade. The remaining 15 points or 3% active involvement score will be evaluated based on an individuals contribution to in-class discussions. A student will lose 10 points or 2% of the overall grade for each additional absence (starting from the sixth absence). Students who engage in disruptive behaviors will receive a reduction in their participation grades

Additional Comments:

Assignments

Two assignments will be given during the course. These assignments will be designed to integrate and apply material learned in class to real life business situations. Please see the schedule for assignment due dates. Two to four pages of double spaced text should satisfy this requirement. However, QUALITY is more important than QUANTITY. Late assignments that have not been granted an extension will be penalized with a 10% deduction for each day overdue. No late assignments will be graded two days after the due date.

Team project: designing a marketing plan

This project will be completed in teams. The teams will be assigned on February 2th.

This project is composed of two parts and accounts for 100 points or 20% of the overall grade. Each written part accounts for 40 points or 8% of the overall grade and the final presentation accounts for 20 points or 4% of the overall grade. In Part A, you will select a product and a company and conduct a situation analysis for the company and its product; in Part B, you will produce a marketing plan that includes the decisions for the marketing 4Ps (product, place, promotion, price). Detailed guidelines will be provided to you for each part.

You can pick one of the following product categories for your marketing plan: (1) packaged foods including snacks, energy drinks, energy bars, beverages, etc. (2) high-tech products such as computers, cell phones, digital music players, etc. (3) home appliances such as blenders, washers, dryers, etc. (4) cosmetics. If you would like to pick a product category other than the ones listed above, please consult with me so I can assess the feasibility of the idea before you proceed with the plan. You can either pick a company that you plan to start or a real, established company (e.g. Apple, Budweiser, Kellogg).

Please note that the two components of this project are sequential and will be due over the course of the semester. Your written report should provide a rationale for your decisions and highlight relevant criteria. For each part A and B, your team needs to submit an 8-10 page, double-spaced Word document.

All the members in your team will make a 10-15 minute class presentation scheduled at the end of the semester for your project. Your team must not only present its findings, but must be able to defend its plan to the class.

Peer evaluations: Each team member will fill out a form that evaluates other team members contributions to the project. Everyone in the team will receive the same grade for the teams work (unless your peer evaluations say otherwise). You must be honest in evaluating your team members. Please recognize that it is very important to contribute equally to teamwork.

Academic Honesty

The principal objective of the policy on academic honesty is to promote an intellectual climate and support the academic integrity of the University of Vermont. Academic dishonesty or an offense against academic honesty includes acts that may subvert or compromise the integrity of the educational process. Such acts are serious offenses that insult the integrity of the entire academic community.

Offenses against academic honesty are any acts that would have the effect of unfairly promoting or enhancing one's academic standing within the entire community of learners which includes, but is not limited to, the faculty and students of the University of Vermont. Academic dishonesty includes knowingly permitting or assisting any person in the committing of an act of academic dishonesty.

The policy distinguishes between minor and major offenses. Offenses purely technical in nature or in which the instructor does not perceive intent to achieve advantage are deemed minor and handled by the instructor. Major offenses are those in which intent to achieve academic advantages is perceived. A full statement of the policy can be found in the Cat's Tale. Each student is responsible for knowing and observing this policy.

Classroom Code of Conduct

Faculty and students will at all times conduct themselves in a manner that serves to maintain, promote, and enhance the high quality academic environment befitting the University of Vermont. To this end, it is expected that all members of the learning community will adhere to the following guidelines:

1. Faculty and students will attend all regularly scheduled classes, except for those occasions warranting an excused absence under the policy detailed in the catalogue (e.g., religious, athletic, medical).
2. Students and faculty will arrive prepared for class and on time, and they will remain in class until the class is dismissed.
3. Faculty and students will treat all members of the learning community with respect. Toward this end, they will promote academic discourse and the free exchange of ideas by listening with civil attention to the comments made by all individuals.
4. Students and faculty will maintain an appropriate academic climate by refraining from all actions which disrupt the learning environment (e.g., making noise, ostentatiously not paying attention, and leaving and reentering the classroom inappropriately).
5. Food and drink are not allowed in classrooms.

Instructors will inform students of any special/additional expectations.