SYLLABUS		FALL, 2009
BSAD 150Z3	Marketing Management
INSTRUCTOR(s): Amy Tomas - PROFESSOR INFO PHONE: 656-4711 OFFICE: 208 Kalkin OFFICE HOURS: T/TH 3:45-4:45 pm or by Appointment E-MAIL: atomas@bsad.uvm.edu		COURSE INFO: MEETS: TR 2:30-3:45 LOCATION: 003 Kalkin

Pre-requisites:

Prereq: STAT 141 or 111, ECON 11, 12; specific fee of $20; CE students only and instructor permission; Degree students should register for BSAD 150 C.

Goals & Objectives:

This course is designed to provide you with a basic understanding of the theoretical and applied aspects of marketing. In addition to presentation of the marketing mix and decision-making, key perspectives that shape marketing activities are explored throughout the course. These perspectives include environmental forces, consumer trends and behaviors, and the impacts of ethics and social responsibility. We work in detail with each of these topics and their impact on the concepts and practice of marketing. Upon completion of this course you should:

1. Have a working vocabulary and an understanding of basic marketing concepts;

2. Understand the composition of the marketing mix;

3. Understand the activities undertaken by marketers in the business world; and

4. Be able to recognize and evaluate key marketing decision-making situations.

Books & Materials

Marketing, The Core, 3rd edition by Kerin, Hartley and Rudelius, published by McGraw-Hill.

Grading:

Grading Comments:

MARKETING PLAN PROJECT

Each student will participate in a comprehensive marketing plan project with a team of approximately 5 students. These plans will be prepared and presented at the end of the term. This assignment will be described in a detailed handout and introduced during class time.

Exam Comments:

The dates of the exams are shown on the course schedule. Each of the three exams will cover text chapters plus all additional class material (i.e., lectures, cases, outside readings, videos, etc.). The format of the exams will be multiple choice and short answer. No make-up exams will be given except in the case of a documented emergency or a University-approved commitment. Contact me ahead of time if you have a University-approved commitment (e.g., sports, speech) that interferes with a test date. (Please note that evidence must be presented in writing.)

Attendance Policy:

PARTICIPATION/CONTRIBUTION

Several elements play a role here: your attendance, your conduct in our classroom, the significance of your contributions to our discussions and your participation in classroom activities. If you never contribute to class discussions, miss class frequently, or conduct yourself in an unprofessional manner that distracts or disrupts the class, you will receive a low grade in this category (D or F). If you attend every class but rarely or never make substantive contributions to discussions or in-class assignments, you will receive a satisfactory/average grade in this category (B or C). Grades of A are reserved for students with substantive and thoughtful contributions on a regular basis, excellent attendance, and professional classroom conduct. I will be happy to provide you with feedback on the status of your participation grade.

RELIGIOUS HOLIDAYS

Students have the right to practice the religion of their choice. Each semester students should submit in writing to their instructors by the end of the second full week of classes their documented religious holiday schedule for the semester. Faculty must permit students who miss work for the purpose of religious observance to make up this work.

Academic Honesty

The principal objective of the policy on academic honesty is to promote an intellectual climate and support the academic integrity of the University of Vermont. Academic dishonesty or an offense against academic honesty includes acts that may subvert or compromise the integrity of the educational process. Such acts are serious offenses that insult the integrity of the entire academic community.

Offenses against academic honesty are any acts that would have the effect of unfairly promoting or enhancing one's academic standing within the entire community of learners which includes, but is not limited to, the faculty and students of the University of Vermont. Academic dishonesty includes knowingly permitting or assisting any person in the committing of an act of academic dishonesty.

The policy distinguishes between minor and major offenses. Offenses purely technical in nature or in which the instructor does not perceive intent to achieve advantage are deemed minor and handled by the instructor. Major offenses are those in which intent to achieve academic advantages is perceived. A full statement of the policy can be found in the Cat's Tale. Each student is responsible for knowing and observing this policy.

Classroom Code of Conduct

Faculty and students will at all times conduct themselves in a manner that serves to maintain, promote, and enhance the high quality academic environment befitting the University of Vermont. To this end, it is expected that all members of the learning community will adhere to the following guidelines:

1. Faculty and students will attend all regularly scheduled classes, except for those occasions warranting an excused absence under the policy detailed in the catalogue (e.g., religious, athletic, medical).
2. Students and faculty will arrive prepared for class and on time, and they will remain in class until the class is dismissed.
3. Faculty and students will treat all members of the learning community with respect. Toward this end, they will promote academic discourse and the free exchange of ideas by listening with civil attention to the comments made by all individuals.
4. Students and faculty will maintain an appropriate academic climate by refraining from all actions which disrupt the learning environment (e.g., making noise, ostentatiously not paying attention, and leaving and reentering the classroom inappropriately).
5. Food and drink are not allowed in classrooms.

Instructors will inform students of any special/additional expectations.