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LINTILHAC LECTURE SERIES SPEAKER Dr. Marvin Goldberg

10/30/2006
Dr. Marvin E. Goldberg, Chair of the Department of Marketing, and the Irving and Irene Bard Professor of Marketing at the Smeal College of Business Administration, Penn State University, spoke regarding his research, which has involved the study of advertising's effects on child and adolescent obesity. The talk took place on October 30, 2006, with a reception following at Fleming Museum's Marble Court.

Dr. Goldberg's research has been published in a wide variety of scholarly journals, including the Journal of Consumer Research, the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Marketing Research, and the Journal of Public Policy and Marketing.  He is co-editor of Social Marketing:  Theoretical and Practical Perspectives (Erlbaum, 1997).  His work has been widely covered in the business and popular press, including the Wall Street Journal and the CBS Evening News.

He has served as consultant to a broad array of both public and private organizations, most recently for plaintiff's counsel in tobacco-related litigation.