Dr. Sinkula’s paper, "The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance", co-authored by Dr. William Baker, was published in the October 1, 1999 (Vol. 27) edition of the Journal of the Academy of Marketing Science.  This paper won the 1999 Sheth Foundation Award for Best Paper from the Journal of the Academy of Marketing Science.

The paper demonstrates the importance of higher order learning processes in creating a sustainable competitive advantage in the firm. (Abstract)

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• Abstract: "The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance"
• The Sheth Foundation Award for Best Paper of Journal of the Academy of Marketing Sciences
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